![]() ![]() In 2020, she posted “Still… I Rise” to her Instagram account and failed to attribute the line to Maya Angelou. Hollis achieved fame in 2015 after posting a bikini photo of herself in Cancun that revealed her stretch marks, and her recent comments about relatability aren’t the first time she’s faced heat. Her comment came after she referenced her twice-weekly housekeeper in a TikTok video and a fan called her “unrelatable” and “privileged.” It’s worth mentioning here that Hollis is a white woman. Rachel Hollis, author and TikTok influencer, was in hot water in 2021 after comparing herself to Harriet Tubman and Oprah Winfrey because they also lived “unrelatable” lives. A mid-tier influencer with 50,000 to 500,000 followers earns upwards of $125-$1,250 per post.ĭanger #2: Cancel culture is a real threat Consumers want to feel like they’re getting personalized recommendations from a friend, not a macro-influencer who has millions of followers.Īccording to Influencer Marketing Hub, micro-influencers on TikTok earned $25-$125 per sponsored post in 2021. The appeal only increases as brands have realized that micro-influencers have a cult-like following, and that’s because they’re more likely to make connections with their audience that feel quite genuine. Micro-influencers also have a significantly higher engagement rate: micro-influencers on TikTok have an average engagement rate of 17.96% compared to mega-influencers at 4.96%. The important thing here is that brands have started pivoting to micro-influencers because they cost less and specialize in a particular topic. Micro-influencers are described as having anywhere from 10,000 to 50,000 followers, but the definition varies and can include influencers with follower counts as low as 3,000. It’s a dangerous environment for both creators and users.Ĭoncerns about how social media affects users’ mental and physical health aren’t new, but it should give you pause before putting your time and energy into becoming a TikTok influencer.īenefit #2: Brands are shifting their focus to micro-influencers TikTok immediately responded with an announcement that it would be testing changes to its algorithm to prevent a steady stream of problematic content.īesides breaking up problematic content in users’ For You pages, TikTok’s announcement stated that they are exploring whether their system is recommending content that “could have a negative effect if that’s the majority of what someone watches, such as content about loneliness or weight loss.”Įven if you aren’t creating content that’s actively promoting self-harm, platforms like TikTok breed self-comparison. In 2021, the Wall Street Journal published a report on how TikTok’s algorithm sends at-risk teens down rabbit holes that contribute to the development of eating disorders or make existing ones worse. Prioritizing content that’s relevant to a user’s interests over popularity gives new influencers a way to break into feeds. ![]()
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